Not always the evolution of an organization follows a clear, linear and pre-established logic. Sometimes it’s a destiny that guides us, perhaps luck or probably our ability to catch the opportunities that we encounter.

And that’s the case of us, creators of the “Effective Planning” – a method born from the decades of experience of the L’ORMA, a professional agency that for years has worked locally in the world of sport and education of young people .

Born as the Amateur Sport Association in Milan in 2000, L’ORMA, distinguishes itself from other sport associations as it doesn’t have a sport center, doesn’t organize mono-disciplinary sports courses (football, volleyball etc.) and doesn’t base its workforce on volunteers.

Since the beginning L’ORMA has believed in sport as a tool of a multidisciplinary training and growth of the youth, investing in itself and approaching the world in an entrepreneurial way. Each of its projects immediately got an economic sustainability, which has imposed on all the staff to acquire all the necessary skills to conduct the organization at an entrepreneurial level (skills related to administration, marketing, communication, etc.).

All this has differed enormously from the Italian amateur sport scene made of “sport only”, volunteering and little professionalism.

The L’ORMA therefore, far from the Italian amateur sport world, in some ways similar to social cooperatives (sharing projects, but distinguishing for purposes and modalities) in some ways similar to the world of private agencies, maintains a strong element of a non-profit nature that has worked for years in Milan and Lombardy. In other words it would be called “identity crisis”. ☺

And so it was only in 2014 that L’ORMA came into contact with the Erasmus+ world, immediately feeling an enormous affinity with the organizations operating in this context and more generally, with the objectives and values ​​of the whole program.

A program through which Europe wants to invest in itself, intends to improve skills of all those who work in the world of education and sport (but not only) and therefore give countless opportunities to all of us.

For years, the L’ORMA has been the protagonist of the Youth, Adult and Sport sectors, with many approved projects and numerous fruitful collaborations. After many years it has finally managed to make the most of the local experiences and skills, giving its initiatives an international level and having a real and structured impact.

That’s how, through a natural development path, L’ORMA searches for a new challenge.

It’s time to share the knowledge and the skills with all organizations that intend to strùart a professional career in the field of the European project design.

Hence the idea of ​​the EFFECTIVE PLANNING, a method that will guide you step by step to create within your organization a sector dedicated to European projects; to make it grow and to bring it to an entrepreneurial level, bringing concrete benefits to the local and international environment.

We can’t wait to share it with you… And we are only at the beginning.