Case history
Living everyday life it often happens that we don’t realize with full awareness what is happening. Sometimes I wonder if the greatest historical figures, in the moment of their heroic actions, had full awareness of the fact that what they were doing would become a unique event and that it would end up in history books.
I think of Garibaldi and all the personalities to whom are dedicated monuments, streets and squares. I wonder: what did Hannibal, with his elephants, feel at that moment? Was he fully present and conscious of what he was experiencing?
Last weekend I wanted to dedicate a few moments to a reflection of a great historical moment to be told in books on the History of Social Promotion: “The landing in Denmark”. The historical tone ennobles the event and gives it the importance it has within the History of the L'Orma.
Thanks to those who have had the foresight to Europe, for two years we’ve looked beyond, aiming at network projects. We see them as a natural expression of the project design, matured in Italian schools.
From Friday to Sunday we were in Copenhagen, welcomed by Pelle and Ditte, two founders of the FitforKids project. Since 2007, the FitforKids has proposed awareness and physical activities aimed at families of overweight children. In recent years, they have collected data and numerical indicators with the aim of attracting interest of large bank foundations in order to make them invest in the prevention of obesity and promoting healthy life and eating habits. Their studies show that the preventive investment is economically advantageous compared to costs that over a lifetime an obese person generates for the society.
The FitforKids is a project with a free participation. Its expansion until today has reached 4 cities in Denmark and now it spreads out also in other countries of Europe. In October 2018 L'Orma started the pilot project in Italy. This is an important page of our history, a magic moment, a new beginning.
In these three days we have learned a lot from FitforKids. We have been confronted with another approach to physical activities for children and we have done activities with the children of Copenhagen having a lot of fun.
We returned home loaded with enthusiasm and a new vision: a possibility of being able to bring our contribution both in Italy and in other countries of the world.